Queue management systems, people waiting with their shopping carts in a queue

The Importance of Using Queue Management Systems

Being British, we do love a queue, but let’s be honest, they are annoying. However, when effectively managed, they present an opportunity to keep customers in line (pun intended) as you build a positive business image. 

The question of how to best manage queues is not something new. Businesses today understand that well-designed queue management systems can significantly impact the way any service-based organisation caters to its clientele. 

This is even more relevant today with the ongoing pandemic. It’s important for businesses to make the most of technology and install measures that enable social distancing

Smart queue management systems along with robust traffic flow solutions can help businesses stay on top of issues that arise through queuing. 

Let’s take a look at just how important queuing management systems are!

Control Customer Queues

Nobody likes waiting but queues are unavoidable. With queue management systems, you can manage foot traffic effectively in your store while ensuring that customers wait comfortably without getting too ruffled. 

When customers get an estimate of how long they are likely to wait, it gives them peace of mind knowing that their spot won’t be taken by somebody else. When your customers are happy with the service you provide, they will come back for repeat purchases. On the other hand, you can benefit from the word of mouth marketing they’ll do on your behalf.

When your customers are happy and relaxed, it will lead to increased revenues and profitability. 

Staff Satisfaction

Your store staff will be at ease as customers won’t be overwhelming them by crowding their counters. This means your staff will be able to cater to your customers in a relaxed and controlled environment. Happy employees are more productive which inevitably leads to the customer having a positive experience in your store. 

Enhance the Quality of the Service You Provide

Now that you have staff that is happy and relaxed, you can expect them to provide a great service to your customers. The queue management systems integrated into your automatic business doors will assist you in keeping track of the footfall you receive along with staff performance metrics. If any issues arise at the service level, these are brought to your attention immediately. 

This way you can solve issues in real-time as your store managers keep tabs on live statistics. If need be, they can assign more manpower to attend to something that can help reduce wait times significantly. 

Streamline Store Expenses

With automatic doors (sliding and swinging) and an intelligent customer management system at your disposal, you will be able to keep track of the customer flow in real-time. These systems are capable of predicting customer queues based on historic data records. These records enable managers to make plans in advance and make the most of the available resources. 

For instance, if system statistics show that customer queues start building up only after 11 am, then the staff from the counter can be assigned to some other tasks till its time for them to go back to their counters.

Customer Feedback

Customer is king you’d definitely want to know their thoughts about their store experience. Queue management systems come with customer feedback devices attached so that customer feedback can be received immediately. The findings from this data can be used to further improve your services and products. 

Internet and Mobile Queuing

To get the most out of products and services you offer, customers today are making the most of the internet through their smartphones, laptops, desktops and tablets. Queue management systems make it easier for customers to get in line!

Using queuing apps on their phone, customers can now get in the queue even before they leave their homes. They can secure an appointment for various services over the internet. This means they do not have to wait long for their turn which in turn adds to their quotient of customer satisfaction. 

Call Doorway Services for Smart Business Door Installation and Repair

To maximise the benefits of your queue management systems, its important to install sleek automatic doors that can assist you in regulating and managing the foot traffic in your store.

The professional door installers at Doorway Services are just the people for the job. We ensure that you get the most out of your entrance and exits while keeping your customers safe. 

Get in touch with us today to find out more about door repairs and installation!

Image of people walking around shops representing how to manage heavy foot traffic in stores

Here’s How To Manage Heavy Foot Traffic In Your Retail Store

If heavy customer flow tops your list of concerns, you need strategies that you can rely on to manage heavy foot traffic efficiently in your retail store. That way, it will be easier for you to manage and attend to customers in a more practical way. It all boils down to effective crowd control and in this piece, we will discuss how you can manage heavy foot traffic easily.

Let’s dive in!

Keep Exits and Entrances Clear

With clearly marked exits and entryways, smooth customer flow within the venue is guaranteed. This is applicable for the threshold entry of your store and for various other points of entry and exit. This includes the corridor of your store, the queue or the service area inside. Having easy accessibility in the store with a clear pathway that leads to the exit makes movability and the process of shopping more fun and less of a challenge. 

Also, ensure that the entrance is dressed up with your store’s goods for enhanced visual appeal. An attractive storefront can compel buyers to make a purchase when they weren’t even planning to do so in the first place. 

Installing Automatic Doors to Manage Heavy Foot Traffic

Installing automatic doors in your retail store will greatly help especially as it leans on the point mentioned above. With automatic glass stores installed, decorating your storefront is easier. They provide easy access to the store as they open up automatically when someone approaches. Installing automatic doors in a retail store makes more sense as shoppers with their hands full with bags can enter and exit the premises with zero effort. What’s more, automatic door maintenance is especially easy when you partner with the professionals at Doorway Services. 

Plan Pathways Conducive for Easy Customer Flow

Pathways that help disperse customers in the right direction will greatly help manage the influx of both people and sales. Clearly marked pathways for both entry and exit with wayfinding signage like stanchions and belts will be useful. You can create clear pathways using the merchandise in your store to keep shoppers focused and on the move.

Using signage in your retail outlet will help customers know the exact points they are supposed to be at every stage of their shopping experience. Using dedicated methods to mark pathways can help manage heavy foot traffic with more flexibility. You can also use signs to highlight areas with promotional merchandise while making check-ins and outs hassle-free.

Account for Wait Time

While waiting in long winding queues is exhausting for customers, acknowledging it might offer a bit of relief. You can install digital displays in your retail store or have your staff convey the expected wait time to shoppers directly. This way, they will know what to expect. While the lines are unavoidable, the wait time will seem more manageable and realistic making shoppers more willing to wait for their turn.

Predict and Act Fast

Store managers can use analytics in real-time to get a sense of the expected foot traffic with the help of queue management technology. When wait times extend beyond what’s reasonable, staff could be deployed immediately for crowd control. Having hands-on information will help managers adjust the waiting line set up to keep the crowd on a steady move and manage heavy foot traffic efficiently.

Entertain and Engage

When the wait times increase, it will help to have digital displays in your retail store to distract customers and engage them in something interesting. These entertaining distractions will assist in reducing the perceived wait time and increase your chances of generating more sales. Make the most of digital displays in prime waiting areas. 

Queuing Clarity

Letting your customers know when to move from one place to another will help customers stay calm and relaxed. They can even continue to shop if merchandise is placed along the pathway that leads to the check out counter. Additionally, you can consider having a virtual queue in your retail store. Or, you can have a call-forward queue option and ensure that your staff performance is at its peak while reducing the downtime. 

Prepare to Organise Overflow

In a retail setting, a sudden deluge of customers is bound to happen especially during peak times. When the sudden influx of customers leads to backing up of lines, the overcrowding can restrict access to other areas of the store. This might also lead to concerns regarding the safety of the store. This is why keeping the customer flow organised and in systematic lines will help you provide a better customer experience. 

Organising the foot traffic that your store receives keeps the crowd moving which makes the customer feel valued.

Final Thoughts

As a retail store owner, it is important to get on top of foot traffic management while accounting for inevitabilities. Maintain a checklist of all the essential things to keep your store up and running at all times.

For automatic door repairs and installation, get in touch with the team at Doorway Services.