Image of people walking around shops representing how to manage heavy foot traffic in stores

Here’s How To Manage Heavy Foot Traffic In Your Retail Store

If heavy customer flow tops your list of concerns, you need strategies that you can rely on to manage heavy foot traffic efficiently in your retail store. That way, it will be easier for you to manage and attend to customers in a more practical way. It all boils down to effective crowd control and in this piece, we will discuss how you can manage heavy foot traffic easily.

Let’s dive in!

Keep Exits and Entrances Clear

With clearly marked exits and entryways, smooth customer flow within the venue is guaranteed. This is applicable for the threshold entry of your store and for various other points of entry and exit. This includes the corridor of your store, the queue or the service area inside. Having easy accessibility in the store with a clear pathway that leads to the exit makes movability and the process of shopping more fun and less of a challenge. 

Also, ensure that the entrance is dressed up with your store’s goods for enhanced visual appeal. An attractive storefront can compel buyers to make a purchase when they weren’t even planning to do so in the first place. 

Installing Automatic Doors to Manage Heavy Foot Traffic

Installing automatic doors in your retail store will greatly help especially as it leans on the point mentioned above. With automatic glass stores installed, decorating your storefront is easier. They provide easy access to the store as they open up automatically when someone approaches. Installing automatic doors in a retail store makes more sense as shoppers with their hands full with bags can enter and exit the premises with zero effort. What’s more, automatic door maintenance is especially easy when you partner with the professionals at Doorway Services. 

Plan Pathways Conducive for Easy Customer Flow

Pathways that help disperse customers in the right direction will greatly help manage the influx of both people and sales. Clearly marked pathways for both entry and exit with wayfinding signage like stanchions and belts will be useful. You can create clear pathways using the merchandise in your store to keep shoppers focused and on the move.

Using signage in your retail outlet will help customers know the exact points they are supposed to be at every stage of their shopping experience. Using dedicated methods to mark pathways can help manage heavy foot traffic with more flexibility. You can also use signs to highlight areas with promotional merchandise while making check-ins and outs hassle-free.

Account for Wait Time

While waiting in long winding queues is exhausting for customers, acknowledging it might offer a bit of relief. You can install digital displays in your retail store or have your staff convey the expected wait time to shoppers directly. This way, they will know what to expect. While the lines are unavoidable, the wait time will seem more manageable and realistic making shoppers more willing to wait for their turn.

Predict and Act Fast

Store managers can use analytics in real-time to get a sense of the expected foot traffic with the help of queue management technology. When wait times extend beyond what’s reasonable, staff could be deployed immediately for crowd control. Having hands-on information will help managers adjust the waiting line set up to keep the crowd on a steady move and manage heavy foot traffic efficiently.

Entertain and Engage

When the wait times increase, it will help to have digital displays in your retail store to distract customers and engage them in something interesting. These entertaining distractions will assist in reducing the perceived wait time and increase your chances of generating more sales. Make the most of digital displays in prime waiting areas. 

Queuing Clarity

Letting your customers know when to move from one place to another will help customers stay calm and relaxed. They can even continue to shop if merchandise is placed along the pathway that leads to the check out counter. Additionally, you can consider having a virtual queue in your retail store. Or, you can have a call-forward queue option and ensure that your staff performance is at its peak while reducing the downtime. 

Prepare to Organise Overflow

In a retail setting, a sudden deluge of customers is bound to happen especially during peak times. When the sudden influx of customers leads to backing up of lines, the overcrowding can restrict access to other areas of the store. This might also lead to concerns regarding the safety of the store. This is why keeping the customer flow organised and in systematic lines will help you provide a better customer experience. 

Organising the foot traffic that your store receives keeps the crowd moving which makes the customer feel valued.

Final Thoughts

As a retail store owner, it is important to get on top of foot traffic management while accounting for inevitabilities. Maintain a checklist of all the essential things to keep your store up and running at all times.

For automatic door repairs and installation, get in touch with the team at Doorway Services.